Detective stories Essay Example for Free

Detective stories Essay The Sherlock Holmes stories are the work of Arthur Conan Doyle. Holmes first appeared in the story The Study of Scarlet, which was published in the magazine Beetons Christmas Annual of 1887. Over the 40 years that followed Holmes appeared in 5 collections of short stories, and 3 other novels. Holmes popularity was partly due to the fact that his books were the detective fiction books ever to be published. These books are still read today all over the world, because of the brilliant way in which they are written. The Sherlock Holmes books are written from the point of view of his sidekick Watson. Many modern day detective fiction books and television programmes follow the pattern of a detective and sidekick. The stories of Sherlock Holmes caused him to become a national hero. In all the Sherlock Holmes stories we are given a detailed description of what he looks like, that is a tall gaunt person with long thin legs, a thin hawk like nose a square chin, and of course a pipe and deerstalker hat. The first story I read of Sherlock Holmes was The Red Headed League. In this story the reader is immedietely introduced to problematic situation, where a pawnbroker has come for advice. The pawnbroker goes on to tell Holmes and Watson his situation. Whilst the man is in the company of Holmes, Holmes begins to deduce things from just looking at the ware and tare of the mans body and clothes. From a very early point in the story we begin to see characteristics in Holmes, such as habits when he id thinking, relapsing into his armchair, and putting his finger-tips together, as was his custom when in judicial moods. I was are given the impression that Holmes is the type of person who tries to treat people with respect, but his tolerance level for people who are not as intellectual as him is very low. Holmes becomes agitated at peoples incompetence to understand his complex ideas. I think Holmes pretends to expect every one to be as clever as him to make him look more intelligent and therefore superior. So in that respect I see Holmes as quite an ignorant person. However he does not treat Watson this way, I think he treats Watson more like a younger brother. I think that Holmes would like Watson to be like Holmes. From he Red Headed League we can see that Holmes has a short temper, for example when he is in the cellar of the bank and Mr. Merryweather struck rather loudly his stick upon the flags which lined the floor, I must really ask you to be a little more quiet You have already imperilled the whole of our expedition.

Starbucks Coffee Company Diversity Audit Essay Example for Free

Starbucks Coffee Company Diversity Audit Essay In this paper, we will be discussing a diversity audit that took place with the Starbucks Coffee Company. The audit consists of the company’s background, what the team’s criteria for a diverse organization should be and the findings on what the organization diversity practices truly consist of based on research provided from interviews, company statements and news articles. The remaining of the paper will focus on the organization in terms of Thomas and Ely’s paradigms, building an inclusion breakthrough and a business case for diversity in the organization. Finally, recommendations for improvements will be discussed for the company. â€Å"Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. † This is the opening mission statement for Starbucks Coffee Company. Since Howard Schultz, CEO, took over the company in 1982, this has been the words that have helped make Starbucks the most successful gourmet coffee company in the world. The first Store opened in 1971 in the Pike Place Market in Seattle Washington. It was a small store only catering to whole bean sales. However, one trip to Italy by Howard Schultz would change everything. In 1983, Schultz goes to Italy where he discovers the idea of a coffee house and believes it is a marketable concept that could take hold in the US. In 1984 the Pike Place Store serves its first latte, and in 1987 Starbucks starts to open stores in Vancouver and Chicago as well as other cities nationwide. As of Dec of 2009 Starbucks has 16,706 stores serving handcrafted beverages and creating an entire cultures with coffee being in the epicenter. From the first barista ever hired, Starbucks has been committed to its partners and has prided itself on being a company based on diversity and acceptance of all cultures; not only from the partners but from the coffee farmers they do business with. Diversity has become a part of the mission and culture at Starbucks and it is something that Starbucks values greatly. It is so much a part of who they are that they have received many awards including an award from the Human rights campaign in 2010 for being one of the best places to work for the LGBT community. An organization is a group of people intentionally organized to accomplish an overall, common goal or set of goals. For a company, an organization is a means to an end to achieve its goals, which are to create value for its stockholders, employees, customers, suppliers, and community. Members of the organization often have some image in their minds about how the organization should be working. When members of an organization have different images or different approaches of how the organization should be, is where diversity becomes a factor within an organization. According to the explanation in Gladstone, diversity means understanding that each individual is unique and recognizing our individual differences. These can be along the dimensions of race, ethnicity, gender, sexual orientation, socio-economic status, age, physical abilities, religious beliefs, political beliefs, or other ideologies. Diversity is about understanding each other and moving beyond acceptance to implementation and celebrating the dimensions of diversity contained within each individual. All of this sounds ideal and easy to apply; then again, the worlds increasing globalization requires more interaction among people from diverse cultures, beliefs, and backgrounds than ever before and it is not always easy. As a result, managing diversity has become an organizational challenge. People no longer live and work in a guarded organization; they are now part of a worldwide economy with competition coming from practically every continent. As a result, maximizing and capitalizing on workplace diversity has become an important matter for management. An organizations success and competitiveness depends upon its ability to embrace diversity and realize the benefits. When organizations actively evaluate their handling of workplace diversity issues, develop and implement diversity plans, several benefits are reported. For example, increased adaptability, variety of viewpoints, and a diverse collection of skills and experiences that allows a company to provide service to customers on a global basis. For this reason, organizations need diversity to become more proactive and welcomed within an organization and its employees. Managers must learn the managerial skills needed in a multicultural work environment. Managers must be prepared to teach themselves and others within their organizations to value multicultural differences in both employees and customers so that everyone is treated with respect. The organizations that manage diversity well will come out ahead in the competitive environment. Based on these key ideas and concepts, these will be the factors used to determine the level of diversity that Starbucks has reached as a company and how that plays into the everyday operations of each store. Steve Ogo has been with Starbucks for fourteen years originally from Portland Oregon. He migrated from Portland to Chicago a few years back and has been one of the district managers for Chicago ever since. Mr. Ogo has been a part of the organization for over a decade and has been a part of many changes including changes in diversity. Unlike Chicago, Portland has a very different population which made it very hard to create a diverse work environment. In trying to keep with the ideas and philosophies of Starbucks, Mr.  Ogo was the leader of a special diversity team committed to the idea on inclusion in not just places like Portland, but the entire Starbucks communities. â€Å"We believe in the idea of inclusion. Instead of focusing on a hard number, we need to create an environment that has a spirit of inclusion. That’s more important. It’s not just color, age, gender or sexual orientation. It’s about what you identify yourself as and having an environment that you feel comfortable in†. As the former VP of Diversity and inclusion, it was their mission to create this exact type of environment where everyone feels comfortable and welcome. Mr. Ogo believes if there is any challenge that Starbucks has faced in trying to make the idea of inclusion a part of their culture it is recognizing what that looks like outside of major cities. It is easy in major cities to incorporate the idea of inclusion because there is a more diverse atmosphere, however, Mr. Ogo is not sure that Starbucks as a whole has given a face to inclusion in rural areas such as Portland where mathematically it may not be easy to balance the scales because there just are not enough people of different backgrounds. As District manager for approximately 10 loop stores in Chicago, Mr. Ogo has a diverse management staff. Although his managers are mostly women, they do range in different ethnicities as well as gender and sexual orientation. He however is looking to even the playing field with hiring a few more men. Starbucks has always been committed to providing a place where everyone can feel comfortable working and expressing who they are. Starbucks was one of the first companies in the late 1980’s to offer benefits to same sex couples when it became public knowledge that an mployee was infected with the HIV virus. Starbucks has been recognized many times by the human rights campaign in their efforts to create a comfortable and accepting work environment for the LGBT community. In order to create awareness and diversity within the African American communities, Starbucks paired with basketball great Magic Johnson to develop UCO (Urban Community Outreach) stores which would open Starbucks locations in underdeveloped areas and provide the residents with benefits and jobs to help support the neighborhood and families. Mr.  Ogo is proud to announce that Starbucks has also changed their hiring practices. All applications must now be filled out online, eliminating the â€Å"Halo or Horn† effect. A lot of times when applications are handed in, there are ones that are pushed to the back solely based on the appearance of the applicant. Since the applicant could be handing the application to the first person behind the counter, depending on how the barista feels about the individual would determine whether or not they received a call back. With the new hiring practice, it is solely based on qualifications first. Mr. Ogo believes that Starbucks has made a continuing effort in supporting diversity among their communities and believes that the majority of the success is based on the fact that the ideas and beliefs are imbedded in not just the partners but the leadership. It is an idea that is practiced every day and will continue to be at the forefront of success for Starbucks. Three different Stores in different parts of town were visited to understand more about how Starbucks builds its diversity particularly in Chicago. The loop store (202 N Michigan) was the more diverse store. Being in the center of the city, partners of all different walks of life call the store home. There was an equal balance of men and women, older and younger, different sexual orientations all coinciding and working together as one. The second and third stores are conducive to their environments. The Store on 38th and State is a UCO store in a predominately black neighborhood. The majority of the employees are African American and range in all genders however there does not appear to be as many sexually diverse individuals or older individuals. The baristas are in their mid twenties and are from the surrounding neighborhood. The artwork as well as music resembles what one would think of African American culture; however it still has the feel of a Starbucks. The third Store is situated in Lincoln Park, a predominately-white neighborhood. There are only two men and two African American women working in this store. The Store fits a very suburban life style. The employees are college or graduate students and are looking to supplement their income. Each store seems to be a representation of their environment which keeps in line with the idea of the â€Å"third place† atmosphere Starbucks would like to achieve. Although Starbucks tries hard to cater to their environment surrounding their store, it can arguably create more segregation than acceptance if the only other baristas that surround a barista are ones that look like him/her. It may create more of a divide rather than acceptance. According to the textbook, Thomas and Ely recognize that organizations can be in different stages in terms of managing diversity. Some are still operating in the discrimination and fairness paradigm. Others are in an access and legitimacy paradigm, where diversity is considered a competitive advantage in terms of understanding changing customer markets. On the other hand, to make managing diversity really work, organizations need to be operating in a learning and effectiveness paradigm, where an organization internalizes diversity as part of its mission, connects the needs of diverse workers to the way that work is done, and makes workers feel valued an included. Using this paradigm Starbucks has reached the learning and effectiveness paradigm. They are a company that has made diversity part of their culture. It comes to everyone from the CEO to the baristas as easy as pouring a cup of coffee. Former Senior Executive of Starbucks Howard Behar said it best when he said, â€Å"We are in the people business serving coffee, not the coffee business serving coffee. † Behar, like the rest of Starbucks, believes it’s about the people and the importance they play in helping to create the culture of a company and through that helps to sustain its life line. Starbucks employees are motivated and loyal because Starbucks answers the question, â€Å"What’s in it for me? † They give employees a reason to stay and that mainly has to do with the equality that one feels while working for Starbucks. Thomas and Ely suggest that the best way to build a business case is to link diversity to the specific needs of an organization, such as increasing market opportunities, developing creative solutions to problems, or decreasing the turnover of talented diverse employees. Then make a plan to achieve these goals and track and measure the long-term results. Since its conception in 1982, Starbucks has done all of the above. It has created market opportunities by opening in communities that would otherwise not be inhabited by big businesses and it employs the people of the community which puts revenue within that community. It adheres to the needs of its employees by creating partner contact centers for the main purpose of the partners and giving them a place to go for whatever reason and creating outside avenues. Starbucks listens and answers questions when asked by partners, making them feel as though they have a voice. Programs such as tuition reimbursement, health care for part time employees and same sex partners has pushed Starbucks to the forefront and decreases turnovers within the company. These are business practices that have made Starbucks one of the top ten companies to work for on Forbes 100 list multiples times. According to the inclusion breakthrough, there are four phases that a company can be in. It is a cycle of elements that are built upon to raise the standards of an organization. In theory, it should increase job satisfaction, develop communities, attract and retain its employees and in the end create the idea of inclusion within its culture. Starbucks would be in the fourth phase of the inclusion breakthrough; currently trying to sustain and challenging new change. Howard Schultz completed phase one by setting the groundwork for what he wanted the company to be and placing people in specific roles that shared in his vision. It literally trickled from the top down, and everyone shares the same ideas and beliefs that Schultz envisioned. Mobilizing change was a huge issue for Starbucks within the past few years, particularly due to the collapse in the economy. With the idea of always trying to protect its people, Starbucks initiated change and kept in constant contact and emails, some personally from Howard that informed all employees of the change and why they were happening. It was a hard road for Starbucks for some time, however because the belief, culture and sense of inclusion had already been established, change was able to take place. In order to keep with changing times, Starbucks adapted to the culture of society and took ideas that may have appeared radical at the time and made them apart of who they were. The idea of giving health benefits to partners who work twenty hours was not practiced amongst big businesses, yet Starbucks dared to venture outside of the box because their people come first. The last and final stage is where Starbucks stands today. Through reviews of all partners and partner surveys Starbucks is able to create new ideas and values based on the needs of their employees. Starbucks is continually evolving. The idea that there is no end is what keeps Starbucks in the running. The company believes that there is no end to inclusion and this key idea is what keeps them chasing more ideas and making a conscientious effort to create change and growth. As the world evolves, so does this company and with evolution comes new ideas and new concepts that can change and shape not just Starbucks but the way everyone does business. The business case for diversity, states that in a global marketplace, an organization that employs a diverse workforce is better able to understand the demographics of the marketplace it serves and is therefore better prepared to succeed in that marketplace than an organization that has a more limited range of employee demographics. Consequently, an organization that supports the diversity of its workforce can also improve employee satisfaction, productivity and retention. Starbucks turns this idea into an equation: Diversity = Inclusion + Equality + Accessibility. The way we have built our company by including the success of the company with everyone in it and not leaving our people behind is a great example of building a business the right way,† says Schultz. â€Å"We’re not ever going to turn our backs on our [employees]. † (http://www. evancarmichael. com/Famous-Entrepreneurs) Although Starbucks would not share the exact numbers, if any, on how the idea and implementation of inclusion has affected the business it can still be seen by the average consumer and employee. Three stores in Seattle in 2009 were opened up by Starbucks under a surname. The â€Å"15th avenue coffee and tea shop† on Capitol Hill is slated to have a neighborhood feel and reflect the style and culture of the people and employees of the neighborhood. Although Seattle is a test market, if the concept fares well, it will become a trend for Starbucks to create and add new identities to existing neighborhood stores. In 1998, a company-supplier diversity program was implemented in the US. It was estimated in 2005 that Starbucks would spend 95 million dollars on women and minority run businesses. This helps create jobs and revenue to communities that might otherwise not have any. It builds a sense of community and partnership. The list and awards for Starbuck can go on for days. Like all companies, they are not perfect and have been the subjects of much scrutiny and criticism. There is no such thing as a perfect employee or employer and there is no way that a mogul giant like Starbucks will be able to create a utopian society. There are many ways however, for Starbucks to continue to have success and growth within the company. Steve Ogo, a District manager for the loop stores thought that one of the biggest issues Starbucks faces in bringing the idea of inclusion to every market they are in. It is easy to create a diverse work force in a metropolis like Chicago. It is hard to create a diverse work force in a city like Chattanooga, TN. Starbucks has not mastered that idea and would be better for it if they created new ways to tap into the market in smaller rural areas and create an atmosphere of inclusion and diversity. The company has made many efforts to promote gender equality and LGBT rights on a company wide scale yet it does not fair so well in creating small acknowledgments within the stores. Small details such as recognizing black history month or women’s history month, helps to also create an environment where partners feel they are being recognized personally. Through its efforts to create a diverse work environment, it is clear to see when walking into a store that the idea of diversity may not include the older population. Mr. Ogo believes that this may not entirely be the fault of Starbucks alone. One would be correct in assuming that there is no one over forty behind the counter of a Starbucks, but there never seem to be any applications from the older generations. Mr.  Ogo believes that this may have to do with intimidation upon walking in to drop off an application just to see a lot of young people behind the counter, including the manager. However, he believes that the new application process being entirely online will allow for a different kind of candidate, including those who would not normally apply. Throughout the years, Starbucks has made great strides and innovations that have helped change the way business is done. They have made a conscientious effort to willingly include all walks of life and create inclusion, just not with their employees, but customers and communities alike. If given a letter grade based on this diversity audit Starbucks would pass with an A effort. Inclusion is a word embedded into the heart and soul of this company. They have expanded this idea not just nationally but globally and continue to create and promote change wherever they break ground. After analyzing Starbucks’ audit, some of the recommendations we would provide the company with would help the company to continue to strive to be the best gourmet coffee company in the world with a diverse group of employees, suppliers, and consumers. Establish a consistent review of diversity in the workplace. Top management need to make assessing and evaluating their diversity process an integral part of their management system. An employee satisfaction survey can accomplish this assessment for your company efficiently and conveniently. It can help the management team determine which challenges and obstacles to diversity are present in the workplace and which policies need to be added or eliminated. That report will be the beginning structure of the organization’s diversity in the workplace plan. The plan must be comprehensive, attainable and measurable. An organization must decide what changes need to be made and a timeline for that change to be accomplished. The personal commitment of executive and managerial teams is necessary. Leaders and managers within organizations must incorporate diversity policies into every aspect of the organizations function and purpose. Involve every employee possible in preparing and performing diversity initiatives in the workplace. Promote an attitude of openness in the organization. Encourage employees to express their ideas and opinions and attribute a sense of equal value to all. Promote diversity in leadership positions. This practice provides visibility and realizes the benefits of diversity in the workplace. Utilize diversity training. Use it as a tool to shape the diversity policy. Use the results to build and implement successful diversity in the workplace policies. According to Azine, as the economy becomes ever more global, our workforce becomes gradually more diverse. Organizational success and competitiveness will depend on the ability to manage diversity in the workplace successfully. Starbuck’s needs to continue to evaluate the organizations diversity policies and plan for the future if they want to continue to be successful. References http://edis.ifas.ufl.edu/hr022 http://ucsfhr.ucsf.edu/index.php/pubs/hrguidearticle/chapter-12-managing-diversity-in-the-workplace/

Efficiency of photovoltaic cells

Efficiency of photovoltaic cells This years Nobel Prize has been awarded to an American physicist and chemist whose work paved the way to built efficient and low-cost polymer photovoltaic cells. Professor A. J. Heeger of University of California at Santa Barbara, US received the prestigious Nobel Prize for his research on polymer photovoltaic solar cells over the past two decades. In 1995 Heeger published a paper (science 270 1789), in which he proposed a new approach to fabricate photovoltaic devices, which led to the development of efficient solar cells. This enabled to fabricate renewable, sustainable, and recyclable, low cost photovoltaic devices which are used to convert light energy into electric current. This approach is enhanced and widely used in commercial applications to produce flexible organic solar cells. The increasing demand for energy has created a need for low cost and eco-friendly energy source. Solar power, which is a renewable energy source holds good for producing energy at low cost. Breakthrough Efficiency of Photovoltaic cells depends on the energy conversion and charge collection of the device, which are high in inorganic based photovoltaic device, however organic photovoltaic devices have major advantages over inorganic photovoltaic devices i.e., low-cost fabrication, mechanical flexibility and disposability. This led many researches to focus on polymer photovoltaic cells, hence several approaches have been proposed for fabricating photovoltaic cells like mono and bilayered organic solar cells by using photo induced electron transfer in composites of conducting polymers as donors(D) and Buckminsterfullerene and its derivatives as acceptors(A). However the conversion efficiency is limited by the carrier collection efficiency at the D-A interface. A major breakthrough in the field of organic photovoltaic cells is achieved by overcoming the limitation of the efficiency in the bilayer heterojunction, which is proposed by Heeger. A high interfacial area is achieved within a bu lk material by carefully controlling the morphology of the phase separation into an interpenetrating bicontinuous D-A network, which yields efficient photo induced charge separation, this obtained interfacial area is known as Bulk D-A heterojunction. Even though the bulk heterojunction is previously proposed by Hiramoto et al, [J. Appl. Phys. 72, 3781, 1992] but the fabrication of solar cells is far more difficult than that of Heeger approach. Heeger used composite film of poly (2-methoxy-5-(2-ethyl-hexyloxy)-1, 4-phenylene vinylene) (MEH-PPV) and soluble derivatives of buckminsterfullerene namely [6,6]PCBM and [5,6]PCBM to form a polymer blend. To overcome the limited solubility of C60, a series of soluble C60 derivatives are used, this concept of soluble C60 derivatives enabled to realize new device concept. The structure of bulk heterojunction consists of metal electrode contacts (Ca or Al) of different work function to optimise the efficiency of carrier collection of holes from donor phase and electrons from acceptor phase. Indium tin oxide (ITO) is used as anode and Ca or Al is used as anode which automatically extracts electrons and holes from the polymer blend. The performance of bulk heterojunction photovoltaic cells depends on the phase separation in polymer blend devices; so much of the research is concentrated on the precise control of the phase separation. The film formation has to be very fast, in order to obtain fine structures i.e., Phase separation has to be arrested earlier, which results in smaller domains than exciton diffusion length. This can be achieved [Adv. Mater. 12, 498, 2000] by spin coating on a heated substrate, so that the solvent evaporates faster. The quantum efficiency (percentage of photos hitting the photo reactive surface that will produce electron-hole pair) of up to 2.9% is achieved by Heeger, which is further enhanced by using different low molecular weight materials [Adv. Mater. 12, 1270, 2000]. Quantum efficiency can be improved up to 10% by using different materials. Evolution A wide range of research is carried out based on bulk heterojunction approach, which resulted in efficient photovoltaic cells; however organic solar cells degrade when exposed to ultraviolet light, which effects the life time of the cells. Energy conversion efficiency is also low when compared to its inorganic counterparts. Fig 1 shows the efficiency achieved by different research groups in the last decade. 7.9% efficiency is achieved by Solarmer Company, which is certified by National renewable energy laboratory (NREL). Whereas Heeger achieved a quantum efficiency of 2.9%, this indicates a rapid development in this field over a decade. Solarmer produce photovoltaic commercial products using bulk heterojunction approach. Another company named Konarka which is founded by Heeger also manufactures plastic electronics and solar cells with bulk heterojunction. Konarka offer conventional products like sensors, portable battery charging for PDA, mobiles and other small devices, microelectronics, portable power, remote power, building integrated photovoltaic. Plextronics is another company developing and selling pre-formulated inks as well as the know-how to print them, which are extensively tested for outdoor lifetime. Device using these products have high lifetimes of the order of years. However the efficiency of polymer photovoltaic cells is low when compared to the silicon based photovoltaic devices. In order to compete with other available technologies, the efficiency of polymer photovoltaic cells should be increased to 15% with a lifetime of 15-20 years [Solar energy, 2009, 1224]. Heeger made a significant contribution to polymer solar cells field by proposing the bulk Heterojunction approach, which has many potential applications in renewable energy.

Americas War on Drugs: Policy and Problems :: America Drug War Politics Narcotics Essays

America's War on Drugs: Policy and Problems In this paper I will evaluate America's War on Drugs. More specifically, I will outline our nation's general drug history and look critically at how Congress has influenced our current ineffective drug policy. Through this analysis I hope to show that drug prohibition policies in the United States, for the most part, have failed. Additionally, I will highlight and evaluate the influences acting on individual legislators' decisions to continue support for these ineffective policies as a more general demonstration of Congress' role in the formation of our nation's drug policy strategy. Finally, I will conclude this analysis by outlining the changes I feel necessary for future progress to be made. Primary among these changes are a general promotion of drug education and the elimination of our current system's many de-legitimating hypocrisies. However, before the specific outcomes of Congressional influence and policy impact can be evaluated it becomes important to first review the general history and current situation of drugs today. Our present drug laws were first enacted at the beginning of the century. At the time, recreational use of narcotics was not a major social issue. The first regulatory legislation was for the purpose of standardizing the manufacturing and purity of pharmaceutical products. Shortly after, the first criminal laws were enacted which addressed opium products and cocaine. Although some states had prohibited the recreational use of marijuana, there was no federal criminal legislation until 1937. By contrast, the use of alcohol and its legality was a major social issue in United States in the early 20th century. This temperance movement culminated in the prohibition of alcohol from 1920 to 1933. Recreational drug use, particularly heroin, became more prevalent among the urban poor during the early ?60s. Because of the high cost of heroin and its uncertain purity, its use was associated with crime and frequent overdoses. A drug subculture involving the use of marijuana and other hallucinogenic drugs began to emerge in mainstream American society in the late ?60s and was loosely associated with an overall atmosphere of political protest concerning the Vietnam War and civil rights. Drug use, including heroin use, was prevalent among soldiers during the Vietnam War and many of them returned addicted. Since that time, the recreational use of drugs, particularly marijuana, has been a constant aspect of youth culture in all social classes.

A Tommy Hilfiger Advertisement that Insults America Essay -- Advertise

A Tommy Hilfiger Advertisement that Insults America There are a lot different types of sitcoms, and other types of advertising out there in this day in age. The one ad that fell upon my eyes, and pulled me enough its way to persuade me to write a paper on is a Tommy Hilfiger Advertisement. This advertisement is a true way to show how much advertisement has become demoralizing, and appealing to the eye. â€Å"They sell values, images, and concepts of success and worth, love, and sexuality, popularity and normalcy†. (Kilbourne, 178) Advertising has taken many different methods throughout history to attract people to its products. Advertisers use television, newspapers, magazines, and many other methods. It uses different types of color, and measures to attract people. They try to put many different objects and things with their product that actually half of the time does not even belong. The most charming ads sometimes even stick in our minds for long periods of time. That is a goal of the advertiser. To make an ad that sticks in someone’s mind. These days though, advertising has been so plagued by false advertisement. The reason I picked the ad I did is because of how much false advertisement, and deception the picture is portraying. Firstly I will describe everything in the picture. It’s an ad advertising a fragrance from Tommy Hilfiger. There is an American flag in the background. There is an American flag covered couch people are sitting on. There is a big house in the background. There are six people total in the picture. Each person is wearing all Tommy Hilfiger brand clothes. The people are a mix in between different cultures as well. Plus the people all generally look very good. Then lastly, the caption reads as â€Å"the real American fragrance†. Can you see how offensive it is already? What kind of baloney is it that they would use the American symbol in three different ways just to represent their product? The America flag represents so much to everyone in United States. It represents â€Å"freedom†. It reminds different people of many different things. It can range from memories of all the past battles brave men have fought so that this land still remains ours, or it could have many other dynamic meanings to other people. How dare this ad uses the American flag with its advertising scheme. Tommy Hilfiger has nothing to... ...m it seems like. â€Å"Style is a personal choice.† (Trimbur, 215) We should make our own choices as adults, and as teenagers. We should look pass the fancy clothes, the stereotypes, and the brand name, and buy clothes that define ourselves. That colors the character that is behind us, not the character that advertisers encourages us to be. Bibliography: 1. Reading Culture: Contexts for Critical Reading and Writing. Diana George and John Trimbur. â€Å"They sell values, images, and concepts of success and worth, love, and sexuality, popularity and normalcy†. (Kilbourne, 178) 2. Reading Culture: Contexts for Critical Reading and Writing. Diana George and John Trimbur. â€Å"Media images are so persuasive, they can easily become prototypes of style, class, or even profession.† (Brownmiller, 209) 3. Reading Culture: Contexts for Critical Reading and Writing. Diana George and John Trimbur. They are each generally exposed to over 2,000 ads a day as Kilbourne states. (Kilbourne, 178) 4. Reading Culture: Contexts for Critical Reading and Writing. Diana George and John Trimbur. â€Å"Style is a personal choice.† (Trimbur, 215)

Carmen Marinache Essay

Assuming complex businesses in which company is part of: – organising logistics operations ( railway transportation from station of departure to station of destination, reception of wagons at final station of destination, unloading the cargo from wagons and loading it into trucks / handling, delivery up to the client’s terminal); – organising special transports such as munitions transportation in transit via Romania; – organising cargo exports from Romania with guard protection on route; – organising oversized transportation, export from Romania to different countries, which implies: obtaining loading drawing from an authorised company, obtaining approval for transportation from the railways and infrastructure, issuing CIM railway bills, coordinating the transport with foreign railways on traffic and obtaining all necessary traffic permission by keeping in touch with all our external partners, solving problems that might occur while transportation is performed; – organising exports from Romania to different countries from exCIS in special SZD wagons (wagons from CIS countries), obtaining all traffic permissions, keeping in contact with clients and partners for a prompt solving of all difficult situations; – organising transportation of wagons on their own wheels as well as of locomotives; – participating to organisation of multimodal traffic – Ex: cargo coming by vessel, unloading directly or indirectly to wagons and customs clearance through a sister company specialised in port in such ki nd of operations), railway transportation up to one station in Europe, unloading of cargo and delivery by trucks to consignee, etc. ? Keeping in contact with Accounting and Financial Dept. in order to mutually solve problems related to the financial part of the business; ? Based on the information received from the Controlling Dept. , analysing and proposing to the Executive Manager personal evaluation for personnel; ? Monthly analysing the activity of the Railway Dept. calculating estimated operational profit, calculating the total tonnage, presenting the situations to Executive Director; ? Contacting and visiting potential clients; ? Taking part to set up of transport and freight forwarding contracts with Romanian and foreign clients/partners ; ? Representing the company within international exhibitions and fairs, in Romania and abroad, to Express Interfracht Holding own stand, and within conferences having as topic the improvement of railway transportation; ? Issuing the documentation of company presentation and representing the company within different tenders opened by big production companies in Romania, in o rder to choose logistic supplier.

Christian conceptions Essay

Baldassare Castiglione’s work â€Å"The Courtier† has similar conceptions of grace and love when compared to with Christian conceptions. Baldassare Castiliogne characterizes the courtiers of Urbino as omini per virtu singulari† (IV, 2, 446: â€Å"men singular in worth†[286]), emphasizing their grace and virtue they were able to exhibit throughout the entire passage. This also reflects the ways they were able to entice the imagination of the readers and make their (readers) minds more creative. Castiglione writes about the Urbino court and its inhabitants as a kind of ideal place where grace and virtue was heavily practiced. Most of the courtiers and ladies in the court possess only minor character flaws and petty foibles. In his writing, he idealizes them as civilized and perfectly restrained individuals who are devoid of serious personal vices and defects. In a sense, Castiglione wants to present them as ideal types, as the â€Å"onorati esempi di virtu† (IV, 2, 448: â€Å"honored models of worthiness†[287]) as can be read from his prologues where moral fortitude, scholarship and genuine love should emulate and be exuded by the readers even after reading the entire piece. The following excerpt from â€Å"The Courtier† shows that Lord Guidobaldo has lived an exemplary life worth of emulation by the other inhabitants. â€Å"When lord Guidobaldo di Montefeltro, duke of Urbino, passed from this life, I together with several other knights who had served him remained in the service of duke Francesco Maria della Rovere, heir and successor to Guidobaldo’s state; and as in my mind there remained fresh the odor of duke Guido’s virtues and the satisfaction which I in those years had felt from the loving company of such excellent persons, as then frequented the court of Urbino†. (Letter, 1, 67-8) Castiglione’s goal in his work was to set his statements of praise for Urbino and its inhabitants in general and conventional terms. He did not cite the military exploits or civic triumphs of a character he praises, instead, he celebrates all of them for their virtu, (virtue) their ingegno, (ingenuity) their ottime qualit (high dignity). Instead, Castiliogne characterizes these exploits as a collective victory for the person he is giving life to. This also gives life to the colorful sceneries and animations to the story as this draws the attention of the readers. Castiliogne pursues the elevation of Urbino’s image to an exemplary moral excellence and its value for posterity. In his first two prologues, Castiglione highlights the superiority of Urbino’s inhabitants. In the prologue to Book III, Castiglione states that if Urbino’s pastimes convince him of its excellence, he should be able to imagine easily how much greater the courtiers’ virtuous actions were (III, 1, 336). In the last prologue, Castiglione praises the courtiers directly as â€Å"omini per virtu singulari† (IV, 2, 446: â€Å"men singular in worth†[286]). He viewed the court as a paragon of moral exempla (IV, 2, 448: â€Å"chiari ed onorati esempi di virtu†). The court is presented as an ethical model not only to other existing courts at that time but also to the succeeding generations to come. Moreover, Castiglione confesses in the third prologue that he wrote his text carefully to â€Å"faria vivere negli animi dei posteri† (III, 1, 336: â€Å"make it live in the mind of posterity†[202]). Finally, as his culture upholds classical antiquity, he projects that the young and upcoming generation will envy his time because of the exemplary Urbino court. (III, 1, 336: â€Å"forse per l’avvenire non manchera chi per questo ancor porti invidia al secol nostro†). Similarly, the virtues of grace and love which are present in Castiliogne’s work are also present in Christian morals and manners. Christian morals are a function of moral discernment and moral reasoning. For instance, James Gustafson stated that moral discernment refer to basic dispositions that are shaped in part by the faith and trust Christians have as they offer themselves up to God. Moreover, James Gustafson stated that the concept of moral discernment was related to moral reasoning. Gustafson explained that moral reasoning pertains to a character, or personal moral ability, which covers dispositions, traits, and actions of the moral agent. (Selnick, 1992). Castiliogne stated that the courtier is expected to serve and increase in favour with her Lady. He should instruct her in virtue and refrain from vice and dishonesty. He should speak truth all the time. This concern is evident in Christian morals and manners. According to Harring, the moral and religious value of our acts attains the peak level only when the fundamental option results in the conquest one’s energies and vision such that one’s motives and decisions come from the depth in which the Spirit moulds and guides. (Harring, 1978). Castiliogne exhorts the courtiers to be kind to their subordinates, to avoid flattery, to be wise in the relations with other states and to have good manners in speech and language. Moreover, the courtier must have â€Å"good utterance† and â€Å"sweet language† to the other personalities in the court and avoid offending other people. This exhortation finds a strong support in Christianity’s theological and ethical attention which has shifted away from the relations with the divine towards human relations to interpersonal human relations. (Post, 1990). This shift resulted in the sharp distinction between public activity and private relations. First, it highlighted the fact that the self’s relation with God does not necessarily impact on one’s neighbor. Second, it states that the divine intentions may not relate directly to an individual’s human flourishing. This re-evaluation of one’s faith highlights the moral dimensions of Christianity and renders faith as an essential and crucial aspect of living well. (Weaver, 2002) The old men then attack the change in customs in Urbino court which they perceive as reflective of moral decay. In response to this, Castiliogne countered that he is a judge who can state that there is no age, past or present that is either totally good or totally evil. Then in this excerpt, Castiliogne argued that it is the old men who have changed their behavior and not the courts. These old men lament their loss of youth, power, and vitality. This situation leads to nostalgia which distorts the truth about both past and present. This excerpt is as follows: ne dei passati piaceri riserva (l’animo) altro che una tenace memoria e la imagine di quel caro tempo della tenera eta, nella quale quando ci ritrovamo, ci pare che sempre il cielo e la terra ed ogni cosa faccia festa e rida intorno agli occhi nostri, e nel pensiero come in un delizioso e vago giardino fiorisca la dolce primavera d’allegrezza. (The Courtier II, 1, 188) . . . and [the mind] retains of past pleasures merely a lingering memory and the image of that precious time of tender youth in which (while we are enjoying it), wherever we look, heaven and earth and everything appear merry and smiling, and the sweet springtime of happiness seems to flower in our thoughts as in a delightful and lovely garden. (The Courtier II, 1, 188) Similarly, Christian morality has shown interest in one’s personal ethical development. The flourishing of the self encompassing virtue ethics and spirituality reveals a post modern reassessment of the classical concepts and tools for reflecting on the self’s good. (Naussbam, 1994). Baldassare Castiliogne characterizes the courtiers of Urbino as omini per virtu singulari† (IV, 2, 446: â€Å"men singular in worth†[286]), emphasizing their grace and virtue. Similarly, Christian morals and manners show the importance of all the human virtues required of the courtiers during the time of the Urbino court. The courtiers’ excellent speech, manners and deportment to their equals and subordinates exhibit a vivid example of their faith and their excellent human manners. Alongside the traditions and practices that the courtiers’ have shown, the author have clearly emphasized on the human manners that there should be equality among all others and in order to achieve a specific and unified goal, there should be subordination so that in the long run, there will be authority to be followed and rules are set on such manners. Works Cited: Castiglione, Baldassare. The Book of the Courtier. New york: Scribner’s Son, 1901. 7-439. James M. Gustafson, â€Å"Moral Discernment in the Christian Life†, in Gene H. Outka and Paul Ramsey, Norm and Context in Christian Ethics. New York: Charles Scribner’s Sons, 1968, p. 31. Haring, Bernard. Free and Faithful in Christ. New York: Seabury Press: A Crossroads Book, 1978, p. 85. Kolsky, Stephen D. â€Å"Old Men in a New World: Morello da Ortona in the Cortegiano. † Italica 75 (1998): 336-448. Long, Edward Leroy. A Survey of Recent Christian Ethics. New York: Oxford University Press, 1982. Martha Nussbaum. The Therapy of Desire: Theory and Practice in Hellenistic Ethics. Princeton, NJ: Princeton University Press, 1994. Post, Stephen. A Theory of Agape: On the Meaning of Christian Love. Lewisburg, PA: Bucknell University Press, 1990. Selnick, Philip. The Moral Commonwealth: Social Theory and the Promise of Community. Berkeley: University of California Press, 1992, p. 361. Weaver, Darlene. Self Love and Christian Ethics. Cambridge: Cambridge University Press, 2002. Webhorn, Wayne. Courtly Performances Masking and Festivity in Castiglione’s Book in the Courtier. University of Texas at Austin, 1978.